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LegalGenius Monthly Report

February Digital Marketing Report

Total Organic & Ads Inquiries: 104

86

Calls

7

Chats

11

Form Fills

How Is The Google Ads Campaign Performing?

How Are Site Inquiries Trending?

How Is Site Traffic Trending?

Insights

Organic traffic was lower in April at 106 sessions. I’ve identified the pages with traffic drops and will be working to re-optimize them. Those pages are: 

  • https://legalgenius.com/pharmacy-gave-me-the-wrong-medication-or-dosage/
  • https://legalgenius.com/how-long-does-a-car-accident-settlement-take-in-michigan/
  • https://legalgenius.com/how-long-to-get-an-accident-report-in-michigan/
  • https://legalgenius.com/how-to-get-a-michigan-car-accident-police-report/

We were able to drive 16 organic site inquiries in April. While organic was slower, ads did pick up. 

We were able to drive 65 calls, 5 form fills, and 9 chats with a spend of $7,476.39 for a cost per lead of $94.64. Leads were up 6% from March, and the cost per lead dipped back down below $100 for a 6% decrease from March. 

We’ve got a strong round of content topics for May, and I’ve got some link opportunities that I think will lead to some good links in May. I’ll be working diligently to increase our organic visibility heading into the slower summer months. 

Work Performed Last Month

  • Blog: The Best & Worst Hospitals In Michigan: Rated By Safety
  • Create Troy Medical Malpractice Lawyer page
  • Create Royal Oak Medical Malpractice Lawyer page
  • Create West Bloomfield Personal Injury Lawyer page
  • Add an about section for Jeffrey
  • Conduct competitor link outreach
  • Continue guest post outreach
  • Compile Monthly Report

Upcoming Work This Month

  • Blog: Infant Brain Bleeds: Signs, Symptoms, & Causes
  • Create West Bloomfield Medical Malpractice Lawyer page
  • Create Rochester Medical Malpractice Lawyer page
  • Create Auburn Hills Medical Malpractice Lawyer page
  • Rework the homepage hero to be static to improve speed
  • Conduct competitor link outreach
  • Conduct guest post outreach
  • Compile Monthly Report

Links Built This Month

  • https://www.beinghealthlyblog.com/personal-injury-recovery/
  • https://fivelittledoves.com/lifestyle/supporting-a-family-after-a-traumatic-birth-experience/
  • https://lawfirmseoexpert.com/optimizing-legal-service-pages-for-high-value-traffic-after-a-crash/