February Digital Marketing Report
Total Organic & Ads Inquiries: 104
86
Calls
7
Chats
11
Form Fills
Organic traffic was lower in April at 106 sessions. I’ve identified the pages with traffic drops and will be working to re-optimize them. Those pages are:
We were able to drive 16 organic site inquiries in April. While organic was slower, ads did pick up.
We were able to drive 65 calls, 5 form fills, and 9 chats with a spend of $7,476.39 for a cost per lead of $94.64. Leads were up 6% from March, and the cost per lead dipped back down below $100 for a 6% decrease from March.
We’ve got a strong round of content topics for May, and I’ve got some link opportunities that I think will lead to some good links in May. I’ll be working diligently to increase our organic visibility heading into the slower summer months.